This years PwC Annual Law Firm Survey presents evidence of a second year of stability and recovery for the UK legal sector.Details
Whilst many lawyers may shy away from ‘selling’ to potential new clients, there seems to be a much greater level of acceptance that cross selling is part of providing a good service to the client and in developing the relationship.
The level of success in cross selling though is variable to say the least. A 2007 survey by BTI Consulting Group found that only 4% described their firm as ‘highly effective’ at cross selling, whilst a massive 77% of heads of marketing in 120 top US law firms reported that their firms were ‘ineffective’.Details
The results of a recent survey demonstrate just how important it is for conveyancers to market themselves to estate agents and to ensure they provide agents with an exceptional level of service.Details