Blog

Do too many law firms still ignore cross-selling, a potentially lucrative marketing stream?

Whilst many lawyers may shy away from ‘selling’ to potential new clients, there seems to be a much greater level of acceptance that cross selling is part of providing a good service to the client and in developing the relationship.

The level of success in cross selling though is variable to say the least. A 2007 survey by BTI Consulting Group found that only 4% described their firm as ‘highly effective’ at cross selling, whilst a massive 77% of heads of marketing in 120 top US law firms reported that their firms were ‘ineffective’.

The paperless office – myth or reality?

A quick internet search tells us that predictions about the paperless office were first made way back in 1975, and today, google will return pages of results promoting the benefits of removing paper from the workplace…

Redbrick Solutions recommends conveyancers ‘Secure your relationship with estate agents’

The results of a recent survey demonstrate just how important it is for conveyancers to market themselves to estate agents and to ensure they provide agents with an exceptional level of service.